Yoast SEO Academy. Since 2010, our mission hasn’t changed: SEO for everyone, regardless of budget or technical skill.
Innovation for how people search today
People now find answers through search engines, AI Overviews, and assistants like ChatGPT, Claude, Gemini, and Perplexity. Here’s how Yoast SEO helps search engines and AI platforms understand your content.
Make your site readable for AI
- Schema Aggregation (free): Built with Microsoft NLWeb, it brings your structured data together in a standard format that’s easier to read for AI agents.
- llms.txt (free): A plain-text guide, generated for you, that points large language models (LLMs) to your most important content.
- Bot Blocker (Premium): Choose which AI crawlers can access your content.
- Yoast SEO Abilities (free): This integration allows your AI tool to read and fix a post’s core technical SEO settings.
AI tools in your editor
Yoast SEO Premium includes these at no extra cost:
- AI Generate: SEO title and meta description options in one click
- AI Optimize: Specific fixes for SEO assessments, which you can apply, edit, or dismiss
- AI Summarize: A key takeaways block for long posts
- AI Content Planner: Five post ideas specifically for your site, plus a starter draft
- Bulk Editor: AI-drafted metadata for your whole site, with every change yours to approve
See how AI represents your brand
Yoast SEO AI+ includes AI Brand Insights, which tracks how your brand appears in ChatGPT, Claude, Gemini, and Perplexity. See your AI Visibility Index, sentiment, and cited sources, and compare them with competitors. No tool can guarantee AI mentions, but this gives you the visibility to decide what to create next.
Schema that search engines can understand
Structured data, or Schema, shows search engines who wrote a page, which organization is behind it, and what it offers. Most plugins add some option to add structured data to your pages. The difference is how the pieces fit together.
Yoast SEO automatically builds one connected Schema graph per page. Your organization, website, pages, articles, and authors are linked in a single JSON-LD structure, the format search engines read. No setup is needed and Yoast WooCommerce SEO adds product details like price and availability to the same graph.
A consistent graph makes your site easier for search engines and AI platforms to interpret. It also makes pages eligible for rich results like breadcrumbs, though no plugin can guarantee they’ll appear.
An ecosystem that supports you
- 24/7 support (Premium): Help from real people, whenever you need it.
- Yoast SEO Academy (Premium): Courses from SEO basics to AI for SEO, with certificates. Some courses are free for everyone.
- Local, Video, and News SEO (Premium): All included in Yoast SEO Premium.
Stability and reliability at any scale
New features are exciting, while reliable updates are what keep your site running. Every Yoast SEO release is tested, PHP setups, and common plugin combinations, and built to keep your existing settings working. With more than 13 million active installations, the same plugin runs on personal blogs and large enterprise sites.
Where Yoast SEO stands out
Guidance that teaches as you write
Color-coded SEO and readability feedback in your editor, with a short explanation per assessment, in more than 20 languages. The optional inclusive language analysis helps you spot wording that could leave readers out. Premium adds multiple keyphrases, word forms, and synonyms, so you can write naturally.
Internal linking and redirects (Premium)
Yoast SEO suggests relevant pages to link to as you write. The redirect manager prompts you to create a redirect when you change a URL, and supports CSV import and export and regex. A regex pattern allows you to redirect a whole group of URLs that share a word or pattern in one single redirect.
Crawl settings
Turn off URLs, scripts, and metadata that WordPress adds automatically with the crawl settings, so search engines focus on the pages that matter. Less wasted crawling also helps reduce your site’s carbon footprint.
Which Yoast product fits you?
| Plan | Best for | What you get |
| Yoast SEO | Anyone getting started with SEO | Real-time SEO and readability analysis, connected Schema graph, XML sitemaps, llms.txt, Schema Aggregation, bulk editor and crawl settings |
| Yoast SEO Premium | Entrepreneurs and in-house marketing teams | Everything in Yoast SEO, plus AI tools, internal linking suggestions, redirect manager, Bot Blocker, Local, Video, and News SEO, Yoast SEO Academy, and 24/7 support |
| Yoast WooCommerce SEO | Online stores on WooCommerce | Everything in Premium, plus product Schema, ecommerce content analysis, and AI-generated SEO titles and meta descriptions for products |
| Yoast SEO AI+ | Marketers and brands who want to track AI visibility | Everything in Yoast WooCommerce SEO, plus AI Brand Insights |
Compare Yoast plans »
Looking for an AIOSEO alternative?
Yoast SEO tends to suit you if you want a plugin that explains its recommendations, structures your site for search engines and AI platforms, and comes with education and support. Switching is simple, because Yoast SEO’s import tool supports All in One SEO. Our migration guide covers each step in detail.
Make the choice that supports your growth
Choosing an SEO plugin isn’t about the longest feature list. It’s about a partner that fits how you work and keeps up as search changes. With Yoast SEO, you get guidance that teaches as you write, free AI-readiness tools, AI built into Premium, and 24/7 support, backed by more than 15 years of dependable releases.
Whichever plugin you choose, pick the one you’ll be happy to build on for years. Check out our Yoast SEO Premium page for more information on our SEO plugin and its features.
